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Would you flip a coin to decide when it’s time to sell your business?

February 27, 2020

By Martha Sullivan, CPA, CVA/ABV, CM&AA, CEPA Partner, Succession Planning Practice Leader Martha leads HK’s succession and exit planning services division and is a regular contributor to Wisconsin’s InBusiness digital magazine. I had the opportunity to speak recently at a franchise convention about succession planning and, more importantly, building value in anticipation of an eventual transition. In preparation

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4 fundamentals that competitive companies use to establish goodwill

February 13, 2020

By Martha Sullivan, CPA, CVA/ABV, CM&AA, CEPA Partner, Succession Planning Practice Leader Martha leads HK’s succession and exit planning services division and is a regular contributor to Wisconsin’s InBusiness digital magazine. Driving by a Goodwill location recently got me thinking about the word “goodwill” and its various meanings. One the one hand, goodwill is something one person offers

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