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Nicole Gantz, MSMPartner


With over 21 years of experience in the marketing field, Nicole is responsible for the marketing strategy for Honkamp Krueger & Co., P.C. (HK) and HKP, the firm’s workforce management affiliate. She leads her team in brand development and management, client satisfaction and retention strategies, advertising, direct mail and email campaigns, marketing automation, search engine optimization, digital marketing and social media marketing, media relations, content marketing, publication development, and more. She also provides marketing consulting services to assist businesses with their own marketing strategies and initiatives.

Nicole joined the firm in 2007. In 2012, she took on the additional responsibility of being the director of the HK Alliance, which consists of CPA firms across the U.S. sharing best practices and optimizing resources.

Education & credentials

B.S. in business administration with a specialty in marketing, Marquette University, Milwaukee, Wis.
M.S. in management (MSM), Cardinal Stritch University, Milwaukee, Wis.


Marketer of the Year, INSIDE Public Accounting, Association of Accounting Marketing, 2018
Person of the Year, Camp Albrecht Acres, 2018

Community involvement

Steeple Square, Executive Board Member, Marketing Committee Chair
Dubuque Mercy Health Foundation, Board Member
Dubuque Symphony Orchestra, Board Member
Camp Albrecht Acres Foundation, Secretary and Board Member
Dubuque Oktoberfest Fundraiser, Committee Member
March of Dimes Northeast Iowa Signature Chef’s Auction, Former Chair
Association for Accounting Marketing, Member
Women’s Leadership Network, Former Board Member
Wisconsin Direct Marketing Association, Past President

Family life & hobbies

Nicole and her husband, Eric, have two sons, Matthew and Joshua, and a daughter, Lauren. She enjoys traveling, reading, biking and canoeing.

Speaking engagements
  • HK Alliance Annual Forum, November 2018, “Marketing to the Next Generation of Decision Makers”
  • Association for Accounting Marketing (AAM) High Webinar, November 2018, “Marketing to the Next Generation of Decision Makers”
  • INSIDE Public Accounting’s PRIME Symposium, October 2018, “Marketing to the Next Generation of Decision Makers”
  • Women’s Business Factory Luncheon, April 2018, “Leveraging Technology for Small Business Success”
  • CPAmerica Marketing Roundtable, May 2015, June 2016 & May 2017
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