On Monday, June 8, 2015, Honkamp Krueger & Co., P.C. (HK) won the 2015 Maverick Marketing Award from the Association for Accounting Marketing – Marketing Achievement Awards. The firm was recognized for the Client Patronage Program App, which launched in the spring of 2014. The Maverick Marketing Award category is described as, “Anything the brilliant marketing minds can dream up,” which includes the submission of mobile apps.
HK’s Client Patronage Program App is a modern and convenient platform exclusively for employees of the HK Family of Companies to intentionally shop at firm clients and be rewarded for it. It is available for Apple® and Android™ devices, and has a web-based platform and a robust reporting and administrative system.
Nicole Gantz, marketing manager for HK, states, “We’ve always had a culture of shopping at our clients and giving back to clients that do business with us. Developing a custom app to help us streamline the management of this program and increase the ease and use for our employees was a natural next step as we always look to bring innovation our systems. We are honored that the judges for the Association for Accounting Marketing – Marketing Achievement Awards thought so highly of the program to give it the Maverick Marketing Award. Thank you to them, and thank you to our employees for their loyalty to our clients.”